Member Mondays - Caroline Frith

January 9, 2022
Caroline Frith
Head of Technology Strategy and Innovation
Cushman & Wakefield
CREWbiz Profile

How Many Years a CREWNY Member?

Fun Fact:
I am originally from Australia but have called New York home for the past 12 years. We moved out of our downtown Manhattan apartment during the pandemic and I finally had to learn to drive on the "wrong" side of the road.

How do you bring value to your company?
I focus on monetizing emerging technologies that meet the demands of our global investor market. I have established myself as a trusted advisor to clients seeking to discover investment opportunities in PropTech and increase the value of their real estate portfolio. I lead the development of new technology products, partnerships, and solutions to benefit Asset Services clients.

Tell us about an accomplishment you are proud of.
I developed the concept of “technology as a service” and changed the perception of IT from a team that simply provides system support to one that can be a key differentiator from competitors in the market and help win new business by improving the tenant experience, improving operational efficiencies, and ultimately increasing the value of an asset.

Tell us about a significant challenge you faced, how you overcame it, and what you learned.
Moving to America! I didn’t know a single person when I first moved to this country and it was so hard after the financial crisis to not only find a job but a company that would sponsor my visa. I had to hustle hard to prove my value. The experience really taught me that we should never put limits on ourselves and through hard work can achieve anything we put our minds to.